Harley Davidson and the Marlboro Man is a 1991 action biker film starring Mickey Rourke and Don Johnson, with a supporting cast including Chelsea Field, Daniel Baldwin, Giancarlo Esposito, Tom Sizemore, and Vanessa Williams. It is directed by Simon Wincer from a screenplay by Don Michael Paul. The film provides a notable example of the "biker" stereotype. Four characters in the film are named after different brands and manufacturers; Rourke's character is named after the motorcycle manufacturer Harley-Davidson, Field's character is named after the cigarette brand Virginia Slims, Big John Studd's character is named after the whiskey brand Jack Daniel's and Eloy Casados's character is named after the tequilla brand Jose Cuervo. Johnson's character is the Marlboro Man, who appeared in commercials advertising Marlboro cigarettes from 1954 to 1999.
The film was a critical and financial failure, earning only $7 million at the domestic box office (the budget was estimated at $23 million). It has since become a cult classic following its release to video.